Credit Card Business Model Tested In Current Downturn
Discover Financial Services, facing the demand for added funding while profits are diminishing and credit card charge offs are amplifying, received only a indifferent response from the equity market as a public offering last week of its ordinary shares had to be priced at a 12 percent markdown to the market.
Right now there is a great deal of risk aversion when it comes to credit cards, said Dan North, chief economist at Euler Hermes ACI, a trade credit insurance firm.
The credit scare started last fall. As a result, people have commenced utilizing their credit cards less, meaning less interchange profit from transactions. The credit card firms have also become protective, chiseling credit lines, increasing fees and modifying interest rates from fixed to fluctuating, both in response to the need for more revenue now and to prepare for the restrictions from the Credit Cardholders Bill of Rights, which goes into effect next year.
According to North, Discover cardholders have fragile credit ratings, on a whole, than holders of MasterCards, Visas and American Express cards, though those companies are struggling the same financial challenges.
All of those elements have also made it hard for a new competitor in the market, Revolution Money, a payment platform complete with credit card and money transfer service planed to compete with major card companies Visa, MasterCard, Discover and American Express. Revolution LLC, headed by AOL founder Steve Case, had longed to compete mainly by offering better security through a chip-based card and lower interchange fees to merchants.
A group of niche players that are getting more traction now, according to a Scripps Howard News Service report, is peer-to-peer lending (P2P), which entirely goes around traditional financial institutions. P2P lending services bundle pledges from individual investors and offer small loans to other individuals at attractive rates, a model that could evolve into direct competition for credit cards.
Mallory Megan is employed by a debt collection agency. She also composes stories on business and finance, and collections agencies.
